Huawei is the third largest phone manufacturer behind Apple and Samsung, it is also dominating the Chinese market with it amazing device.
However, the company have decided to stop producing low-end device but to concentrate on mid-range and high-end smartphones.
The decision is part of their restructuring strategy to boost sales since the company doesn't make enough profit from low-end smartphones.
Base on the statement made by Huawei's CEO Richard Yu
"We are giving up the very low-end devices because the margin in this is extremely low, and it’s not making enough profit for us. The priority is Europe, China, and Japan, where the economy is healthy and people are able to consume them"
Huawei are not the only manufacturer's that have come up with such decision, other OME like HTC, LG and Blackberry have stop offering sales of low-end smartphones as a result of low profit.
Huawei appears to be ambitious, the company has target to sell 150 million units of it device,and breaking into the north America to compete with top brands like Apple and Samsung.
The company will be unveiling the Huawei Mate 10 which is another premium device to compete with the likes of Samsung galaxy 8 and IPhone 8.
Richard Yu also said “The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better photographing capability and many other features that will help us compete with Apple.”
What's you're take on this since there are people who can't afford premium device due to it high cost? However, there are still Huawie low-end device in the market for now, though when the stock runs out that will be the end.
Anyway, you have nothing to worry about, there are other low-end smartphones you can get, the likes of Tecno, infinix, gionee and itel still produces low-end device on a daily basis.
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